Glossary
Here is the description of the terms we use here at FUDReport.com:
- FUD – Fear, Uncertainty & Doubt.
- FUDReport™- THE Authoritative Fear, Uncertainty & Doubt (FUD) Report.
- FUDBuster™- One who investigates & exposes FUD.
- FUDee™ – One or a group that FUD is targeted against.
- FUDer™ – One who spews forth FUD with average results.
- FUDSlinger™ – One who spews forth FUD with better than average results.
- MotherFUDer™ – One who spews forth FUD with amazing results.
- FUDPit™ – The place where FUD goes once it has reached critical mass.
- FUDPie™ – Ranking method of the FUD severity.
- FUDWrestling™ – Two or more people slinging FUD between them.
- FUDReporter™ – One who reports on FUD.
- FUDDaddy™ – One (obviously male) who spews forth FUD on behalf of another.
- FUDMomma™ – One (obviously female) who spews forth FUD on behalf of another.
- FUDMeister™ – Karl Rove.
- ClusterFUD™ – Karl Rove.
According to Wikipedia, Fear, uncertainty, and doubt (FUD) is a tactic of rhetoric used in sales, marketing and public relations. FUD is generally a strategic attempt to influence public perception by disseminating negative (and vague) information. An individual firm, for example, might use FUD to invite unfavorable opinions and speculation about a competitor’s product; to increase the general estimation of switching costs among current customers; or to maintain leverage over a current business partner who could potentially become a rival.
The term originated to describe disinformation tactics in the computer hardware industry and has since been used more broadly. FUD is a manifestation of the appeal to fear.
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